what's old is new . . . again

NOW THAT I'M finished with the first iteration of the book The Decorated Tree, what's next? Do I look to the future or to the past for inspiration? A lot of work has been done to create the book that a real bonafide publisher will want to buy into, but there is a lot of footwork involved in finding said publisher. But I'm happy I now have a self-published book in hand to show and tell about. Having been a designer my whole adult life, I've learned very well that even though I might be fairly articulate at telling someone what I see in my head, it's necessary for most people to literally see your design in a visual sense. You have to spell it out in the language of design, which involves type, photography, illustration and the magical elements involved in putting all of that together in a way that makes sense. Beyond just making literal sense, it also has to turn heads, as if saying "look at me!"

I'VE OFTEN SAID I feel like the blogger Julie Powell (played by Amy Adams) in the movie Julie & Julia, where Julie states "I could write a book, I have ideas." or "I am risking my well being for a deranged assignment." The original blog ran on Salon.com. I'm laughing out loud as I'm finding out her new blog is named "What Could Happen?" with the subtitle "musings from a "soiled and narcissistic whore." However, like Julie during the time of the Julia/Julia Project blog, I am currently working a day job as a graphic design contractor at the Centers for Disease Control and Prevention in Atlanta, which puts me in a position not unlike Julie in the movie. I work at a government job by day and blog by night and weekends, while working my way through my ornament collection, notes and photography I've compiled (instead of cooking my way through Mastering the Art of French Cooking). The Decorated Tree book is a result of all of this.

WHAT COULD HAPPEN? Indeed! I have to say, that coming up with another tree to show so soon after finishing my book has surprised me. We are right smack in the middle of the holiday season though. I still know that even though I've created a book that I can be very proud of, this is only the beginning to finding the way to the future I envision. I need to spell it out in the visual language I'm so used to, but I also need to articulate it verbally and through the contacts I make. "What's old is new" is my mantra now, as I carry on and bring what I've created to the next level. Stay with me (and buy my book!). This should be a wild ride.

OLD & NEW | (above three photos) I found this cute wire tree at Homegoods early in the season ("handcrafted in the Philippines" is all I know about it). It had cheap gold plastic beads on the ends of each stem, but did have the really cool cardboard birdhouse ornaments glued to its branches with bright red silk thread. I took it apart and reconfigured it by adding vintage Shiny Brite® ornaments to the ends of the branches and a vintage finial tree topper. I also added the jewel-toned shatterproof ornaments (with proper metal caps) from the Jaclyn Smith Today Golden Heritage collection from Kmart. (I usually shy away from plastic ornaments because they also have cheap plastic caps. These were dressed up with beautiful metal caps). The gold krinkled wire balls were sold at Michaels as vase filler. The beautiful rusted metal door in the background is from the private collection of my friends Charlene Fisk and Maggie McBride.

OLD IS NEW | I'm always drawn to the old Shiny Brite® ornaments from my childhood, but I've been collecting the new versions now marketed by Christopher Radko. The large box are the new interpretations and the tiny box next to it is the box of old ornaments I bought that cap the branch ends on the tree above (if you look closely in the upper corner of the box, it says "a Shiny Brite® product"). I'm seeing a bawdy bright tree full of new Shiny Brite® ornaments in my future! Who knows, I might even use some colored lights (but I doubt it).

GREETINGS | I had to share my illustrator friend's gorgeous holiday card I received in the mail a few days ago. I gasped when I opened the envelope. Stanislawa Kodman is the talented artist behind it. I send my heartfelt well wishes to her and her family, as her mother just died. Stanis also designs illustrated jewelry and can be found here at her website. She can be hired professionally through her agent Alexander Pollard.

©2011 DARRYL MOLAND | ALL RIGHTS RESERVED

collecting, photography, styling and design by Darryl Moland,
card illustration by Stanislawa Kodman.