REDUCE, REUSE, RECYCLE has become the mantra of the new generation. Earlier generations touted the three "R's" of Reading, 'Riting and 'Rithmatic, but it seems that these bookish pursuits left out an integral part of our very survival as a living, breathing and carefully balanced part of the ecosystem called Earth. It doesn't take a rocket scientist to figure out that we have to take care of Mother Nature in order for her to return the favor. It has become painfully obvious everywhere you look. Nobody needs to be reminded about the oil rig explosion and still-continuing oil spill in the Gulf of Mexico, which could become one of the largest environmental disasters ever. That happened this past Thursday, which was the 40th anniversary of Earth Day, a day first set aside way back in 1970 to inspire awareness and appreciation for the Earth's environment. It's hard to believe that it has taken this long to get people used to the idea of infusing a sustainable way of living into everything they do. We have a daunting task ahead to save our environment, so we all must be more vigilant. As much as I consider such things, I'll be the first to admit I'm not always completely conscientious. But every little thing helps. Almost every large corporate entity has jumped on the "green" bandwagon, but it remains to be seen whether commerce can find its art again and arrive at truly sustainable ways to do business instead of the empty promises of "greenwashing" just because it's a good marketing idea. Yeah, the beautifully-designed sunny green and yellow BP logo is a lie.
WHEN I discovered the Totem Tree from the Dutch company Kidsonroof, I thought what a beautiful way to get an environmental message across to anyone, especially the kids that will inherit the environment as it is or worse. (I bought my tree in the U.S. from a mail-order catalog named uncommon goods). The concerns we face in protecting our environment is symbolically like putting together the big "puzzle" that this tree provides. If you take the time to find a place for all the pieces, it will create something new and beautiful. And it will take nothing less than a complete paradigm shift in thinking to find that balance again.
THIS TREE isn’t just a beautiful "puzzle" made from recycled parts (I've shown the process of putting it together in the photos above). It is a building set for the child in all of us. It is packaged as six flat die cut sheets printed on both sides with a beautiful mix of elements, which when punched out, create a set of over 150 colorful cardboard pieces. There are leaves, birds, a birdhouse, apples and mushrooms. From these pieces, one can assemble a playfully unique tree once the trunk is carefully assembled. Each cardboard piece is intricately printed with natural images such as plants and wood textures. Also in the mix are images of leaves layered with subway maps, crushed cans and other ephemera from our lives. The combination of art, craft and subtle reminders of the garbage we produce, make putting it together an interesting and thought-provoking challenge. The Totem Tree is made from recycled cardboard and (in the unlikely event you will want to discard it) is fully biodegradable. I plan to take mine to the office to liven up my space with it as a "living" sculpture.
THIS TREE isn’t just a beautiful "puzzle" made from recycled parts (I've shown the process of putting it together in the photos above). It is a building set for the child in all of us. It is packaged as six flat die cut sheets printed on both sides with a beautiful mix of elements, which when punched out, create a set of over 150 colorful cardboard pieces. There are leaves, birds, a birdhouse, apples and mushrooms. From these pieces, one can assemble a playfully unique tree once the trunk is carefully assembled. Each cardboard piece is intricately printed with natural images such as plants and wood textures. Also in the mix are images of leaves layered with subway maps, crushed cans and other ephemera from our lives. The combination of art, craft and subtle reminders of the garbage we produce, make putting it together an interesting and thought-provoking challenge. The Totem Tree is made from recycled cardboard and (in the unlikely event you will want to discard it) is fully biodegradable. I plan to take mine to the office to liven up my space with it as a "living" sculpture.
Click on this link or click to play the video (below) of an amazing science lecture from mycologist (scientific studier of fungi) Paul Stamets who believes that mushrooms can save our lives, restore our ecosystems and transform other worlds.
©2010 DARRYL MOLAND | ALL RIGHTS RESERVED
photography and styling by Darryl Moland
Totem Tree by Kidsonroof